Malaysian chain Zus Coffee is making its debut in Thailand, opening two new outlets in Bangkok, marking the next step in the brand’s regional expansion announced earlier this year.
The new stores are located at Varnish Place Ari, a popular lifestyle destination and Baan Kampu Asoke on Sukhumvit 21 Road. The launch is being carried out in collaboration with leasing company RSC.
These Bangkok locations are part of Zus Coffee’s broader plan to open 200 new outlets across Southeast Asia this year. The company aimed to launch at least 107 new stores in Malaysia, around 80 in the Philippines and six in Singapore, with further expansion planned in Thailand, Brunei and Indonesia.
Founded in 2019, Zus Coffee specialises in affordable specialty coffee. The brand has rapidly grown to more than 700 locations in Malaysia, up from 290 outlets in 2023. Zus Coffee began its international journey in 2023 with its first overseas launch in the Philippines.
