The Milanese temple of luxury is opening its first point of sale in France, via a shop-in-shop within the Parisian department stores of Printemps Haussmann.
The space is located on the ground floor of Printemps Homme and offers a selection of items from the concept store’s signature line, decorated with the recognisable black and white concentric circles that have characterised the brand and its logo since its creation in 1991.
The offer ranges from ready-to-wear to shoes and bags, sportswear and various accessories (sunglasses, watches, umbrellas, etc.), but also design objects (lamps, vases, etc.) and for the home, such as glasses, candles, water bottles and tableware, as well as a selection of Italian gastronomic products.
“The international development process of 10 Corso Como continues with a strategic step. We have in fact chosen a partner of excellence such as Printemps to open our first French store in the capital of fashion and luxury, Paris”, declares the general manager of the brand Gianluca Borghi, specifying that the expansion of the Milanese multi-brand “will continue in the coming weeks with other openings around the world”.
The concept store currently has two stores abroad in Seoul, opened in partnership with the Korean conglomerate Samsung. Bought in September 2020 by entrepreneur Tiziana Fausti, owner of a prestigious multi-brand store in Bergamo, 10 Corso Como now wants to accelerate its internationalisation.
