Seven dials Launches Pop-Up Incubator Initiative

The ‘Start Up With Seven Dials’ initiative is an exclusive offering for brands born out of lockdown.

While the COVID-19 lockdown has seen much uncertainty, 1 in 10 small businesses have launched new products or expanded their services from home. To celebrate and support budding UK businesses that have responded to adversity with enterprise, Shaftesbury is now exclusively offering start-ups the chance to secure a physical incubator space in Seven Dials and join the destination’s diverse roster of independent brands.

Available for all types of retail brands, including fitness, fashion, lifestyle and homewares, the initiative has officially launched via the Seven Dials website and will be open for entries for a two-week period. 

The chosen brands will receive the support from Shaftesbury and Seven Dials to set up and launch their brand for the first time in the iconic West-End village. In the provided pop-up space, the brand will sit alongside a host of Seven Dials’ independent, designer and entrepreneurial brands such as Farah, Diesel, Coco De Mer and Tatty Devine, all of whom have opened flagships in Seven Dials.

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