Perry Ellis International, Inc. announces the expansion of their premium heritage brand Farah® in Japan with a license agreement with Itochu Corporation.
Farah®has been crafting modern menswear for a century, from 1920 to 2020. Today, the golden F continues to be a badge of honour amongst creative professionals and opinion leaders. In a market where brands with heritage often look backwards, Farah looks to what is happening today in order to stay relevant. Proud of an intrinsically British identity which comes from a rich association with the youth culture and style tribes of the 60s, 70s, 80s and 90s Farah®has a long history but never relies on it. Instead, the brand’s unique story is used to maintain credibility and relevance in today’s world. Farah® reinvents men’s casual wear classics to create original new styles which resonate with men around the globe.
“As we celebrate our centennial anniversary, we are very excited to announce this collaboration with a powerful, global partner like Itochu. This agreement complements our work together across other brands and markets,” said Oscar Feldenkreis, CEO and President.
The collection is available from but not limited to stockists such as BEAMS, Ellesse, Nano Universe, Shinya Kozuka and Baycrew’s throughout Japan. Running alongside the launch is an exclusive collaboration with Monkey Time,a Japanese brand inspired by Tokyo street culture. Limited pieces of the Monkey Time collaboration are also available in stockists outside Japan. Further exciting collaborations will be seen from SS21.
