The partnership will see the launch of a limited-edition environmentally responsible clothing made from high-quality, natural materials developed to last for years.
The initiative is part of LG’s #CareForWhatYouWear campaign, the home appliance and consumer Electronics Company’s ongoing commitment to reducing its global carbon footprint in order to ensure a better tomorrow. LG’s multinational campaign invites consumers to help combat clothing waste by reducing fabric damage through proper washing and highlights the environmental benefits of buying durable, eco-friendly clothes, re-purposing garments and passing on unwanted item to those who will wear and appreciate them.
To this end, LG and NET-A-PORTER teamed up with three brands committed to fashion sustainability: Mara Hoffman, Le Kasha and Bondi Born, to create fashion using 100 per cent long-lasting machine washable materials for easy management without dry cleaning.
“As a world leader in wardrobe care solutions we feel we have a responsibility when it comes to environmental sustainability and partnering with NET-A-PORTER raises our credibility exponentially,” said Dan Song, President of LG Electronics Home Appliance & Air Solution Company. “Through innovative products and initiatives LG is demonstrating its deep commitment to making the world a better place and ensuring that life’s good now and long into the future.”
