The grocery retailer achieved a record Christmas in 202 with overall sales increasing by 17.9 per cent year-on-year.
Festive favourites proved to be incredibly popular this year with over 2.7 million servings of panettone over the Christmas period. Lidl’s much-loved classics also went down a treat, with 7,000 glasses of mulled wine and almost 17,000 classic Deluxe Luxury Mince Pies being sold hourly. Lidl’s Deluxe range, known for it’s high-quality at unbeatable value, saw sales up 22 per cent in the period YoY.
Christian Härtnagel, Lidl GB CEO said: “Despite this Christmas being a difficult time for many across the country, we are pleased to have been able to help our customers enjoy themselves by offering high quality food at the lowest prices on the market. Our record sales and significant basket size growth just demonstrates the strength of the Lidl appeal.”
Lidl continued to press ahead with its store expansion programme, opening 4 new stores in December including in Southampton and Nottingham, creating 120 jobs for communities up and down the country. This forms part of the supermarket’s £1.3bn investment for the next two years and moves it closer to the target of 1,000 stores by 2023, which it remains on track to achieve.