London’s top boutique fitness studio, 1Rebel, has today unveiled its newest concept, RIG in a brand new studio.
Launching exclusively to the new Hammersmith site and billed as the brand’s toughest workout to date, the King of Gym’s latest concept, RIG aims to put stamina to the ultimate test in a killer circuit-based combination, where functional fitness meets HIIT.
Similar to 1Rebel’s eight existing boutique studios, the Hammersmith site displays its own unique design concept. Born out of trying to create a greater sense of team and community within the work out, the design of the new studio reflects this with its open plan structure. As soon as Rebel’s step past the threshold, they enter themselves into a team where accountability matters. As a result, customers get to share the incredible endorphins with their team, allowing the opportunity to build community and friendships.
Remaining in keeping with 1Rebel’s signature look, the Hammersmith site boasts a dramatic darkened room laced with coloured LED light strips indicating the eight team zones, as well as an epic sound system offering the iconic nightclub vibe, encouraging maximum energy and unrivalled levels of motivation, allowing Rebels to push themselves to the limit.



