Asia-based fashion lingerie label 6IXTY8IGHT continues to strive for making its collections available to more customers via e-commerce and brick-and-mortar stores expansion.
In August 2021, the brand has taken the first step outside Asia by making inroads to the Middle East with the launch on Namshi, the fashion e-commerce site in the region.
Young, fun and original, Namshi is one of the favourite online shopping destinations for fashion-conscious customers in their 20’s in the Middle East. Namshi offers a wide range of aspirational yet accessible products and a huge choice of brands that are authentically urban aesthetic. 6IXTY8IGHT sees that its customer base and product preference are in common with Namshi, and they want to take this partnership as a strategic expansion outside Asia and reach new customers on a global scale.
Launched in 2002, 6IXTY8IGHT is renowned for fun, youthful and casual outfits for Gen-Z and Millennial women at pocket-friendly prices. The brand focuses on bringing a wide range of value-for-money lingerie, complementary sleepwear and everyday staples.
