The Asia-based fashion lingerie label has launched the flagship store on the platform created by Alibaba Group earlier this year.
The newly launched Tmall Hong Kong flagship store offers customers the chance to shop in the 99 Mega Sale promotion which features up to 50 per cent off selected items during September 1-5 and September 9-11. The 6ixty8ight brand itself brings a wide range of value-for-money lingerie, sleepwear and every day staples.
With over 300 stores across China, Hong Kong, Macau, Taiwan, South Korea, Singapore, Malaysia and Japan, the brand is continually exploring new avenues to provide the best customer experience of connected retail across both online and offline channels.
Lander Isasi, Chief Operating Officer of 6ixty8ight commented: “Through the Tmall Hong Kong platform, we will be able to better understand our customers through different matrix and to formulate more personalised products and styling suggestions based on their preference. We can enhance the online shopping experience for our customers by providing them with different types of brand content and special promotions on the Tmall Hong Kong platform.”
