6ixty8ight are set to mark its debut in Japan by launching an online e-commerce store, which will be used to build awareness for the brand in the market, before physical stores open at some point later this year.
“The brand’s expansion strategy has been highly focused on e-commerce since the last quarter of 2019, which also became the top business priority as a result of multiple markets being locked down due to Covid-19 epidemic since the beginning of 2020,” the company said in a statement.
