The new concept store is located at the House of Eden in Singapore.
Occupying two floors, the new store offers a 7-Eleven retail area where customers can purchase a selection of products including ready-to-eat meals and freshly baked goods. The two floors are connected by a Coca Cola branded staircase adorned with LED lights. The upper floor offers a Coca Cola ‘Pit Stop’ seating area which includes Coca Cola branded tables and bean bags as well as red and white stools and benches. Two claw machines and a foosball table are located on the upper floor for customer’s entertainment.
Steven Lyle, Managing Director of 7-Eleven Singapore commented on the new store: “Through this collaboration, we will further strengthen our position as a fun and innovative brand and create talk-of-the-town experiences for our customers.”
While Chris Tan, Commercial Director at Coca Cola Singapore Beverages added: “Today, the convenience store culture has also become an intrinsic part of our fast-paced lifestyles. At the Coca Cola Pit Stop with 7-Eleven here in Singapore, they can re-energise within a safe environment that truly embodies the Coca Cola brand.”
