7-Eleven is moving forward with its ‘evolution’ store format. The retailer unveiled the concept last year in Dallas and they plan to expand the concept across the country this year. The new format has been designed with the intention to serve as a lab store and real-time experiential testing ground where customers can try the retailer’s latest innovations.
Joe DePinto, President & CEO, 7-Eleven commented: ‘Our evolution stores bring outstanding innovation to life through new food and beverage platforms as well as trhough digital experiences.’
