The new store is located in Prosper, Texas and is the brand’s fourth ‘Evolution’ store in the Dallas-Fort Worth area.
The new store will act as a testing ground where 7-Eleven can test new concepts, products and services that are tailored to the individual markets and customers it serves. Each of the ‘Evolution’ stores include a restaurant concept, however no two locations are exactly alike. The Prosper location includes a Laredo Taco Company taqueria, a stocked wine cellar and beer cooler, freshly-baked croissants and cookies, customised espresso drinks, artisan craft sodas and premium cigars.
The new store is also one of a growing number of 7-Eleven location that offers mobile checkout and delivery.
“You have to visit an Evolution Store to experience just how much 7-Eleven continues to raise the bar on product quality, selection and the overall shopping experience,” said Chris Tanco, 7-Eleven executive VP and COO. “Evolution Stores and Laredo Taco Company taquerias have been game-changers for 7-Eleven, and we will continue to test and iterate to incorporate learnings into new and existing 7-Eleven stores across the system.”
