The country’s largest convenience retailer is offering no-fee delivery in less than an hour for a monthly price.
7-Eleven is introducing a new subscription delivery service, called 7Now Gold Pass, available through its 7Now delivery app. For $5.95 a month and no added delivery fee, customers can receive unlimited deliveries, typically in about 30 minutes.
With the new service, customers can get their delivery fee waived on a choice of more than 3,000 7-Eleven products, including hot, fresh food and drinks, household items, snacks, and groceries. All items available for order through the 7Now app will be available through the 7Now Gold Pass service throughout the US, and real-time tracking lets customers know when to expect their orders.
According to 7-Eleven, the 7Now Gold Pass service pays for itself in about three delivery orders per month. In addition, subscribers with a basket subtotalling at least $10 will receive extra benefits, including the option to select a free product. And members of the 7Rewards loyalty program in the 7-Eleven will unlock double the rewards when they order delivery using the service. The first 14 days of 7Now Gold Pass membership are free.
“Our 7Now Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it – and now as often as they want without an added delivery fee,” said Raghu Mahadevan, 7-Eleven Senior VP and Chief Digital Officer. “Whether our customers are ordering their favourite snacks and drinks for a fun night in with friends and family, or keeping their home stocked with everyday essentials, they can have it all with the 7Now Gold Pass service.”
