The convenience store giant is aggressively expanding in the QSR space with its two restaurant concepts – 7-Eleven’s Raise the Roost and Parlor Pizza.
7-Eleven has opened the latest version of its ‘evolution’ store, located in Manassas, Virginia. This store is the first to feature two quick-service restaurant options in a single store location. They are located side by side inside the store, with separate ordering counters and shared indoor and outdoor seating.
The ‘Evolution’ store format has been designed as an experiential testing ground where customers can try and buy the retailer’s latest innovations in a unique store format.
7-Eleven Executive VP and Chief Operating Officer, Chris Tanco, commented: “Since 7-Eleven began selling milk and bread from an ice dock in 1927, our spirit of innovation has allowed us to evolve to meet the ever-changing needs of customers for over 90 years. Today’s opportunity is in the QSR space, and we are responding by aggressively rolling out our restaurants across the country – both in Evolution Stores and beyond. Our plan is to open nearly 150 restaurants in 2021.”