The new trial will allow customers to get same-day delivery on thousands of items.
The partnership will be piloted in 750 stores across Dallas, Miami, Baltimore and Washington D.C. and their surrounding areas and should the trial be successful, the retailer plans to expand this nationally to more than 7000 stores.
Hoping to ensure delivery in as fast as 30 minutes, the brand expects that by partnering with Instacart that they can continue to change the way that consumers shop. Customers will have a varied product range available including basics such as milk, bread and eggs as well as items such as snack foods, alcohol and energy drinks.
The brand prides itself on always being at the forefront of the industry and Chris Tanco, Chief Operating Officer expands on this, saying: “7-Eleven got its start 93 years ago because of its forward-thinking innovation that forever changed the way people shop. Our success then, and today, is built on continued innovation that ensures we continue offering our customers exceptional products and services when and where they want them. Adding 7-Eleven to Instacart’s platform was a logical step – we are able to offer even more customers the 7-Eleven conveniences they know and love.”
