The Chinese retailer has now been active within the Vietnam market for four years and has grown significantly in that time.
Since launching their first store in Hanoi in 2016, the retailer has launched over 40 MINISO stores in the market in areas including Ho Chi Minh, Haiphong, Da Nang and Can Tho. As well as successfully operating a number of stores, the retailer has reached long-term deals with top shopping malls such as Aeon, Lotte and Vincom where MINISO stores can now easily be found.
The success in the market can be attributed to the retailer’s determination to understand its target market. As the brand started to launch into the Vietnam it collaborated with local star Tung M-TP, who supported as a brand ambassador and more recently has partnered with Vietnamese host Sam to introduce her make-up brand to the market.
“The Vietnamese market has always shown great potential for development. Even under the epidemic, the market’s increasing demand for consumer experience and cost-effective products has made MINISO very confident in the future development of the Vietnamese market.” commented the company in a statement.
