The British luxury brand has announced that it will live stream its SS21 show experience, becoming the first high-end fashion brand to do so.
The brand will utilise Twitch’s unique Squad Stream functionality, which lets as many as four creators go live to stream at the same time meaning that the hosts of the event can also live-stream, the show together. The intention behind the event is to create a big impact with the use of technology to heighten the live entertainment.
Rod Manley, Chief Marketing Officer has commented on the exciting new partnership: “Burberry has always been a brand of firsts and partnering with Twitch continues this legacy. Twitch unlocks an exciting new space where our community can be digitally transported to feel like they have a virtual seat at our live show. It is an interactive experience where guests can connect with both our brand and each other whilst personalising their viewing journey.”
