The partnership will see the two collaborate and launch a women’s basketball shoe.
The news comes as Dick’s Sporting Goods continues their push into the women’s sport market following their first-ever Here for Her Summit that the retailer held in February. At the summit, female athletes and industry leaders held insightful discussions regarding the challenges and opportunities presented to girls and women in the world of sports and fitness.
The new shoe, which retails at $109.99 will be available exclusively at Dick’s Sporting Goods and Under Armour was created by a cross-section of women working in the industry and, using their experiences, has been designed to perfectly compliment the unique properties of women’s feet.
Lauren Hobart, President at Dick’s Sporting Goods has commented on the new partnership: “We saw a gap in the market for a basketball shoe developed specifically for women and wanted to be able to offer this to our female customers, but needed the support from a major footwear brand to create this type of shoe. We’re thrilled that Under Armour stepped up to collaborate with us and produce a show we’re all proud of.”
