The new retail concept is located within Mid Valley Megamall in Kuala Lumpur.
The new Crystal Studio Concept has been designed to enhance the way that shoppers experience and purchase crystal jewellery. Interactive and digital facilities have been integrated into the physical shopping experience with interactive tablets utilised to provide styling tips as well as large screens displaying striking visuals. The heart of the new store is the Crystal Bar, an immersive jewellery station where customers can curate different looks using different accessories that can be purchased.
“The new Swarovski retail concept truly puts consumers at the centre: inviting them to experiment and style their sparkle with our products, giving them the opportunity to mix and match, like in a creative studio, but in an environment designed to integrate physical and digital dimensions.” commented Michele Molon, EVP Omnichannel and Commercial Operations.
