It’s first-ever boutique in the world.
Maison Martell officially inaugurated L’Atelier Martell Shenzhen an exceptional boutique dedicated to tasting, exploration and exclusive product offerings. This opening took place through an innovative, online event with a live between Cognac and Shenzhen. The first illustration of the House’s new retail concept, which is designed to be rolled out globally, L’Atelier Martell Shenzhen invites clients to immerse themselves in the world of Maison Martell through state-of-the-art interactive, connected experiences.
L’Atelier Martell is designed to become a must-visit destination uniting savoir-faire, digital technology and one-of-a-kind products and services. To launch its new retail concept, Maison Martell naturally chose Shenzhen, a city known for its dynamism, modernity and cutting-edge technology – a city which, like Maison Martell, has its sights on the future.
“Today, we are proud to celebrate a new landmark in the 300-year history of our House. L’Atelier Martell is an innovative concept, which reflects our vision of elevating cognac into an experience that puts the client front and centre. With L’Atelier Martell, we are offering our clients new ways to explore, immerse and engage. We are bringing them audacious experiences through which they can discover our heritage, our savoir-faire and our cognacs as never before.” commented César Giron, Chairman and CEO Maison Martell.
