The partnership sees the formation of Asia’s most comprehensive omnichannel distribution network for the luxury sector of fashion and lifestyle products.
Bluebell Group covers a large range of product categories including accessories, footwear, apparel, fragrance, beauty, jewellery and watches and eyewear with Translatio offering fashion, accessories and footwear and this newly announced partnership strengthens both of the groups positions in the Asian market as together, they offer a comprehensive and diversified portfolio.
Ashely Micklewright, President and Chief Executive Officer at Bluebell Group has commented on the partnership: “From the moment we met there was a connection. We share similar philosophies on how to work with business partners; we share the same approach on how to curate brands for the Asian market; and we both have a desire to share out enduring passion for all things luxurious and beautiful with an increasingly sophisticated Asian consumer.”
While Jimin Lee and Angelo Negro, Founders of Translatio commented: “Through the rewarding experiences gained from partnering with an international portfolio of best-in-class brands, with whom we have built successful and enduring businesses and relationships, we understand the intrinsic value of synergistic collaborations. Today’s partnership with Bluebell – with our shared strengths and experience in China and the Asian region – is a new step towards forming new ventures and pathways for both companies.”
