The UAE-based online beauty retailer is debuting its online shopping platform in Saudi Arabia from today.
Powder, which launched in the UAE in 2018 offers its customers a number of ‘clean’ beauty products across skincare, haircare, wellness and cosmetics. Following a successful launch given the ever-increasing importance placed on clean beauty products that are made using ingredients that are harmful to human health, the brand is now expanding their presence into the Saudi Arabia market.
Ayat Toufeeq, Co-Founder of Powder commented: “Through education, on ‘The Edit’, and transparency in ingredients, we offer our customers unbiased advice to empower them to make choices that are right for them. The last few months have demonstrated that wellness and self-care are top of mind for our consumers and we are seeing a rise of conscious beauty consumers in the region.”
The online platform is expected to offer over 25 niche global beauty brands and to celebrate the launch of the brand into the region, customers will be able to enjoy 10 per cent off their first order.
