Located in the Watches of Switzerland flagship store on Brompton Road, the showroom occupies 1377sq ft and will showcase the very best that Rolex has to offer.
The launch of this showroom is a continuation of Watches of Switzerland and Rolex’s close partnership which began in 1919 when Watches of Switzerland was appointed as a Rolex retailer. This new showroom will offer customers an exclusive and luxurious location that highlights a specially curated Rolex collection.
Brian Duffy, Watches of Switzerland Chief Executive commented on the partnership: “We are extremely proud to be strengthening our partnership with Rolex with an enhanced Knightsbridge offering. The new Rolex showroom is the latest step in our partnerships focused expansion which will see further exciting advancements later this year with a new Rolex showroom in the brand new Watches of Switzerland showroom at London’s Broadgate.”
Further expansion plans for the retailer include opening a new VIP area and event space at the existing Knightsbridge store and opening a new Watches of Switzerland store location in Broadsgate by the end of the year.
