The British clothing retailer has reported a drop in revenue but still finds these results positive.
Despite an 18 per cent decline in performance, the company has commented that revenue is ahead of expectations with £39.6M. Much of this can be attributed to the groups e-commerce platform which saw a rise of 63 per cent was has provided some relief as the brand faced store closures in the Coronavirus-induced UK lockdowns. Joules began reopening their stores from June 15 and sinec has seen that locations have performance well and sales are down just 10 per cent compared to the same period last year.
The company comments: “This strong performance reflects increased customer traffic to Joules’ websites and improved conversion rates. In addition, Friends of Joules, the group’s digital marketplace has continued to perform very well with customers responding well to the enhanced product offer.”
