Occupying a space of 968sq ft, the new pop-up location is part of the brands strategic plan to continue expanding their physical presence.
As well as the brand’s well-established waterproof coats and sleek jackets that their name has very much been built upon, the pop-up store also features a number of products that the brand has recently been working on including sweatshirts, t-shirts, fleeces and accessories such as hats and caps.
In a time where e-commerce appears to be the new normal, Moose Knuckles is going against the grain and is determined to continue to grow their global physical presence alongside their ever growing digital offering. The brands plans to focus both on well-established and emerging markets to simultaneously strengthen relationships with new and long-standing customers alike.
Andrea Elliot, Executive VP of Direct to Consumer commented: “Pop up locations will have experiential moments that will both astound and confound in a way that is uniquely Moose. This strategy is in line with the brand evolution and the new consumer journey that we are revealing this season on our e-commerce platform.”
The pop-up will be available at this location until the end of February.
