AMI PARIS Opens JD.com Flagship

The Paris-inspired fashion brand has launched their classic collection on the online platform.

Founded in 2011, AMI PARIS offers stylish and comprehensive collections for men and women that blur the boundaries between casual and chic. The name AMI which means ‘friend’ in French encapsulates the essence of the pieces created by designer Alexandre Mattiussi, a feeling of nonchalance, relaxation, authenticity and friendship.

Both the brands classic collection and their new autumn/winter collection will be available on the platform for shoppers to browse.

“The introduction of AMI Paris will bring the latest trends from Paris to JD’s consumers, and enrich our high-end brands pool. Our effective fulfilment capabilities and premium services will also facilitate the brand to better reach Chinese customers.” commented Kevin Jiang, President of International Business at JD Fashion and Lifestyle.

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