Offering a selection of premium single-malt whiskies, the new store is being described as the brands ‘latest masterpiece.’
Primarily, the new space serves as a retail store that offers a selection of flavours from 12 to 15 and 18 years old whiskey. The store also offers a number of immersive experiences that have been implemented to elevate the experience for guests. Whisky lovers will be able to undertake in activities such as cocktail receptions, press events, private tastings and whisky education and appreciation sessions.
Jaime Martin, Managing Director Edrington Hong Kong and Macau said: “The Macallan Room is an exciting new brand space, and one which takes a different approach to consumer outreach and engagement. It marries together a traditional retail space with an immersive brand experience, to provide flexibility for us to tell our stores and share our whiskies, but ultimately this extends to the consumers who seek to discover The Macallan.”
Two new bottles of whisky will be available to celebrate the launch and opening of this new store space: The Macallan Double Cask 15 Years Old and Double Cask 18 Years Old.
