Located at the Pearl Lobby at Galaxy Macau, the new pop-up store will be available until October 17.
The new pop-up features the brands new Moncler Genius collection which was launched at Milan Fashion Week in February; the luxury brand has been expanding their reach and offering of this collection. The Moncler Genius concept pursues a vision of ‘One House, Different Voices’ as a number of exceptional creative talents work together to create new visions for the well-established Moncler identity.
The pop-up location intends to offer guests an unprecedented experience; the store houses a number of interactive spaces that are animated by special activities to create a close and comprehensive connection with the store and its location.
“Today’s world has changed enormously. Communiction has been totally revolutionized. The consumer wants to see something new every day and expects new shapes and languages to interact with a brand. Moncler Genius represents the way in which the brand projects into the future. A future that starts now.” commented Chairman and Chief Executive Officer Remo Ruffini.
