Tudor Chooses UK for First European Boutique

Tudor Watches, the accessibly-priced brand owned by Rolex will open a boutique in the Westfield London shopping centre.

Tudor Watches is a Swiss manufacturer of luxury wristwatches based in Geneva. Registered in 1926 at the request of Hans Wilsdorf, the Founder of Rolex SA, the brand remains a sister company to Rolex, with both companies owned by the Hans Wilsdorf Foundation.

The brands first European boutique will be run by the UK’s leading watch retailer, The Watches of Switzerland Group, which appears to be a clever choice for the brand considering that The Watches of Switzerland is the leading Rolex dealer in the UK.

“We’re thrilled to announce that the first Tudor boutique in the United Kingdom is set to open its doors in 2020 as part of our store expansion plans, which we’re confident will be a thriving business for the brand. We take great pride in working with our brand partners to showcase their products and stories in the most authentic and engaging way possible.” commented Craig Bolton, Executive Director at The Watches of Switzerland Group.

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