The Group acquired the premium skincare brand for $60M.
Since the brands launch in 1997, Perricone MD has grown to become a holistic, three-tier skincare and wellness system. Offering more than 100 products including the brands ground-breaking anti-aging skincare, the brand will become a part of The Hut Group’s portfolio.
The Group is a British e-commerce company that already operates over 100 international brands, including brands such as Grow Gorgeous, Mio Skincare, Mama Mio and Ameliorate.
Matthew Moulding, Founder, Chairman and Chief Executive of The Hut Group commented: “Perricone MD has a strong heritage, a loyal customer base and is a truly exciting addition to THG’s beauty portfolio. The online beauty and skincare sector is growing rapidly, and this acquisition enables us to further strengthen our position as the world’s leading pure-play speciality beauty brand owner and retailer.”
