Non Iridescent, the bespoke streetwear brand, has clocked a number of orders and has gained a number of repeat customers.
Launched by Sabrina Sherif and Danni Staats in August 2020, digital fashion brand Non Iridescent creates bespoke streetwear designed in the UAE. The brand prides themselves on utilising sustainable fabrics sourced from Japan and Spain and designing, stitching and packaging are all done in the UAE.
Sabrina Sherif, Co-Founder and Creative Director commented: “It is the creative community in the UAE that encouraged us to launch our brand – Non Iridescent; they have pre-ordered and bought from us to help us stay afloat amid the crisis. Our sales picked up in September and we are pleased with the repeat orders. Of course, the consumer appetite is cautious given the current climate, but the uniqueness of Non Iridescent has clicked well with our target audience.”
