The promotion generated sales of more than AED 2bn in participating stores.
According to new data released by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), more than 3500 stores participated in Unbox Amazing and the shopping promotion has successfully negated the impact of Covid-19 to achieve incredible year-on-year increase of 31 per cent in total spend and 23 per cent in total transactions. The results have delivered a strong boost to the regional retail market and highlighted the emirate’s safe shopping and dining offerings to residents and visitors alike.
HE Ali Hassan Ali Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi commented: “Everyone has been a winner. The retail sector has demonstrated its immense diversity and resilience, and Abu Dhabi has achieved a reputational boost in terms of its promotional capabilities as a leading regional shopping destination. Strategic alliances have helped deliver an economically impactful summer retail experience for retailers and consumers, with supporting culinary promotions serving to increase domestic tourism appeal and residual spend.”
