The multi-brand e-commerce fashion portal has launched its men’s category on both its website and app.
Nkyaa Fashion was launched in 2012 by Founder Falguni Nayar. The aim of the portal is to make shopping as seamless as possible, giving customers’ access to thousands of products across a slew of categories. This is reflected in the very varied mix of over 500 labels and 75,000 styles that make up Nykaa Fashion. On the platform, lesser-known, luxe and high-street names sit together in harmony.
The launch of the men’s fashion will see now Nykaa offer men’s fashion and grooming products across more than 560 brands and 42,000 products.
Anchit Nayar, Chief Marketing Officer at Nykaa commented on the launch: “It has long been the vision of Nykaa to bring the pillars of our brands – curation, content and convenience to both women and men across India. With the launch of our men’s category of fashion products on Nykaa Fashion and our already existing grooming offer on Nykaa Man, men across India will be able to shop for all their lifestyle needs at Nkyaa with a guarantee of 100 per cent authenticity, as well as exciting content to discover new trends and products.”
