The U.S based nutrition and wellness company will now become a part of Unilever’s ever growing portfolio.
Liquid I.V. was founded in 2012 by Brandin Cohen; the brand has a holistic approach to wellness and produces a variety of products that are concerned with a number of health issues including Hydration, Energru and Sleep. The brand is most known for their electrolyte drink that utilises Cellular Transport Technology which enhances rapid water absorption. Liquid I.V. prides itself on using only vegan, gluten, soy and dairy free.
“Liquid I.V. is an impressive and innovative brand in the fast-growing health, wellness and personal nutrition space,” said Fabian Garcia, President of Unilever North America.
“Liquid I.V. shares Unilever’s purpose to improve people’s health and wellbeing, as well as our ambition to create sustainable products that have a positive social impact. We are delighted to welcome Liquid I.V. to Unilever’s portfolio of purpose-driven brands,” continued Fabian.
With Brandin Cohen commenting: “We are excited to work together with Unilever to scale the brand and amplify Liquid I.V.’s mission to help people everywhere live better lives – to optimise the body, hydrate those in need, and better the planet.”
