Majid Al Futtaim’s Carrefour has partnered with dunnhumby to create a platform that will deliver better customer experience.
Majid Al Futtaim began focusing on their digital transformation in 2017, and has the aim to become the region’s leading ‘analytically enabled’ group. This new platform is part of that transformation and will enable Majid Al Futtaim to gain a deeper understanding of its customers and their needs and then translate this data into an action plan, making their platform more relevant to a shopper’s needs.
Miguel Angel Povedano, Chief Commercial Officer of Majid Al Futtaim – Retail, commented: “As part of our long-term vision, this partnership will enable Carrefour to take a truly data-driven, customer-first approach, ultimately delivering a more relevant customer experience. As the first retailer in the region to offer suppliers access to such comprehensive insights, we believe it is important to work more closely with suppliers for their success.
“We are excited about the opportunity to forge strong and more reliable relationships within our network, using a shared customer understanding to co-create category plans that drive mutual growth.”
