The Dubai-based multi-brand restaurant has secured $17.7M to drive their expansion plans in the UAE, Kuwait and Saudi Arabia.
Sweetheart Kitchen is a private label multi-brand virtual kitchen that uses advanced cooking techniques and provides high quality, fresh and tasty delivery only food that can be delivered to customers in a matter of minutes.
Having previous raised €21m, Sweetheart Kitchen has already launched 30 brands, this new round of funding was backed by strategic investors and led by Sweetheart Kitchen, Chief Executive Officer Peter Schatzberg. The company plans to have 12 units live in the UAE and seven live in Kuwait by Quarter 1 in 2021.
“We invest most of our funding into supply chain technology, food design and hiring talent,” commented Schatzberg. “This will continue into 2021, as we are just 15 months old and we are still perfecting our business model. Scaling units is certainly one important objective for us, but we are also investing in streamlining our processes and systems to achieve profitability.”
