The nursery retailer will open two new Next concession stores, one in Manchester’s Arndale and the other at Next Home, Meadowhall Shopping Centre.
Omni-channel offerings continue to be an important factor for brand’s looking to developing their presence and expand. Mamas & Papas have recently invested in its online business and new virtual services, and the opening of these new concession spaces is their latest effort to develop their Omni-channel experience.
The new concession space at Meadowhall’s Next Home will occupy an area of 2000sq ft with a 3300sq ft space being opened at Next in Manchester’s Arndale. Both of the concessions will offer a range of products for those parents who are expecting.
Nathan Williams, Chief Operating Officer at Mamas & Papas, said: “We’re committed to developing our omnichannel offering to support all new expectant partners through their journey ahead. That’s about carefully expanding our store portfolio with our strategic concession partner, Next, investing in new product development, supporting our thriving online business, as well developing our new virtual personal shopping services.”
