The Spanish fashion company has launched their second store at DLF Avenue Mall, Delhi.
Tablez is a multi-brand retail company, with a focus on introducing unique concepts into the Indian market. The retail group, known for introducing foreign brands in India, launched Desigual’s first store at Vegas Mall in Dwarka, this second store reflects the brand’s spirit and identity with bold colours and bright partners heavily featured.
Jordi Balsells, Channel Strategy Director at Desigual, commented: “International expansion and growth is one of the main business priorities for Desigual and introducing the brand to India is our strategy to make it happen. It is expected that the Indian fashion industry will become very digital. This will position the country in the top markets of the world. For that reason, India has become a strategic country for international brands like Desigual, with an omnichannel approach.”
Adeeb Ahamed, Managing Director at Tablez, commented: “We are positive that Desigual’s emphasis on a distinctive and individualistic fashion statement is in line with city’s young adult population and its evolving aspirations. We hope Desigual’s colourful and original garments will enable them to tell their own personal stories, and express values like diversity and the freedom to be themselves.”
