Titled The Iconic Beauty, the new online destination will offer shoppers from Australia and New Zealand a selection of beauty products.
The Iconic is the number one fashion and lifestyle destination in Australia and New Zealand. This newest venture, The Iconic Beauty will feature more than 80 international and local beauty brands including Aesop, Foreo, L’Occitane and Dyson, with other companies such as Clarins, Elizabeth Arden and The Ordinary to be added to the line-up in the coming months. Products including skincare, makeup, fragrances and body-care are all available to purchase via the destination.
Chief Executive Officer, Erica Berchtold, commented: “Having pioneered fast and on-time delivery, free returns and the best curation of fashion, sport and kids brands, beauty is a natural progression for The Iconic. It’s a category our customers have been asking for and an initiative we have been working hard on delivering for some time, before accelerating its launch in response to Covid-19.”
