Located in the Queen Victoria Building Studio, the Crystal Studio is an interactive environment for customers.
After announcing the news that the brand would be launching their Crystal Studio in Australia for the first time, the highly-anticipated store has finally opened their doors to customers. Customers will now be able to utilise the stores 50sq m Crystal Bar where they can discover products, talk to styling consultants and virtually explore a number of ranges.
This new crystal studio has utilised a different layout to best service customers. Large interactive tablets display the brands products, and large display screens rotate seasonal branded content, drawing the customers attention.
“Australia’s first Crystal Studio puts customers at the centre – inviting them to experiment and style their sparkle in an immersive environment that integrates physical and digital dimensions,” commented Brett Spinks, Swarovski Managing Director.
