The homeware retailer has seen their total sales climb by 36.7 per cent to £359.1M in its first quarter.
Online sales were particularly strong in this quarter. In the same period last year, online sales contributed to 17.6 per cent, this year however online sales accounted for 29.7 per cent of total sales. As a result of the brands positive results, they have decided to repay any funding that they received under the Government’s Job Retention Scheme.
Nick Wilson, Dunelm’s Chief Executive, commented: “We are really pleased with our very strong performance in the first quarter, with customers responding well to the Dunelm offer across all product categories, both in-store and online. Recent months have seen homewares become even more relevant, as people spend more time in their homes up and down the country.”
Despite an exceedingly strong first quarter, the retailers’ outlook for the future remains uncertain as further Covid-19 restrictions continue to threaten the UK.
Wilkinson, continued: “While we remain cautious about the continued uncertainty in the wider market, the resilience and flexibility of our business model leaves us well positioned as we enter our peak trading period and we remain confident in our ability to grow market share and help even more customers create a home they love.”
