Europe’s leading online platform for fashion and lifestyle has invested in Fision’s innovative body scanning app and virtual dressing room to help customers easily see how a garment would fit on their body.
The acquisition of Fision is part of Zalando’s ongoing commitment to continuously invest in cutting edge technology targeted at solving customers’ most pressing problems. Fision’s innovative technology will take size advice to the next level: from one based on fit feedback and garment measurements to one that is more personalised using both garment and body measurements.
Customers will be able to generate precise body measurements which they can use to receive even more accurate size advice, and purchase items they know will fit. Brands, for the first time, can gain a deeper understanding of how well their assortment addresses the size and fit needs of a target audience, providing them in the long run with the ability to produce better fitting garments.
Jim Freeman, Zalando’s Chief Technology Officer, commented: “We are constantly on the lookout for new teams and technologies that can help us provide the best experience to our customers along their entire fashion journey. We will continue to invest in strengthening Zalando’s tech capabilities in order to propel us on our path to become the starting point for millions of fashion customers across Europe.”
Ferdinand Metzler, Chief Executive Officer and Founder of Fision, commented: “We are excited to be joining forces with Zalando today. We share a vision for a customer-centric and sustainable fashion industry and look forward to scaling our combined known-how to over 34 million Zalando customers.”
