Shaftesbury has launched an exclusive collaboration with Netflix to mark the release of brand-new animated film, Over the Moon on October 23.
The collaboration has resulted in a dazzling outdoor light and lantern installation throughout the streets of Chinatown, London. Celebrating East Asian folklore of the Mid-Autumn Moon Festival, the animation tells the story of a young girl seeking to prove the existence of the legendary Moon Goddess. The experience in Chinatown London embraces this modern tale of a traditional story and features thirty striking lanterns which come to life each evening, starting along Gerrard Street and culminating in a stunning illustration of the Moon Goddess at the corner of Macclesfield Street.
As part of Netflix’s collaboration with Chinatown London, several of the destination’s tenants will be supporting the installation with various themed initiatives and limited edition products inspired by the film. These range from traditional mooncake giveaways, to ornate dumplings, bespoke desserts and menus available throughout the months of October and November.
Karen Baines, Head of Group Marketing and Communications at Shaftesbury, commented: “Over The Moon is a wonderful tale highlighting the value of determination and passion, qualities that Chinatown London’s tenants have shown in abundance over the last few months. This collaboration with Netflix showcases the destination’s appreciation of Chinese tradition and folklore.”
