The brand has announced it intends to open 27 more locations across the US by the end of the year.
Even in the wake of Covid-19, Smoothie King has enjoyed an extensive expansion so far this year. It has been recorded that the brand has opened 195 stores in 2020 so far, including global sites. One of these was the brands 1200th store, which is located in Royal Oak, Michigan. In a continuation of an already successful year for the brand despite the impacts of the Coronavirus pandemic, the brand remains committed to opening an additional 75 new locations in the US before the year is out.
Another significant achievement for the brand is the launch and roll-out of their digital offerings which include online ordering and curb side pickup and delivery options. These offerings have been implemented as customers purchasing behaviours continue to change amid the pandemic.
“Moving forward, we will continue to improve our digital ordering capabilities and round out our purpose-driven menu – all while demonstrating an unparalleled amount of support for our franchise,” commented Wan Kim, Chief Executive Officer at Smoothie King.
