The leading Canadian home décor retailer has recently faced a restructuring, resulting in the closure of a third of the brands stores.
Bouclair is a home furnishing retailer that offers coordinated décor to customers, the brand is their interior designer for them, offering complete décor solutions that customers can apply in their homes. The new Bouclair concept store was first launched last year with locations in Brossard, Boucherville, Boisbriand, Mascouche and St-Jerome. The successful inauguration of these stores has prompted the brand to open more new concept stores in 2021.
Cesar Morales, Marketing Operations Manager of Bouclair, explains the new concept: “When you arrive you feel at home. We basically have a multi-sensorial environment where you feel cost and welcome by the fragrance that we have. We have a curated playlist. All the products are placed in an easier way to shop for people and with our store advisors that will help you find the right solutions for you.”
