The beauty brand has opened a new store at Number 32 Pelayo Street, occupying an area of 300sq m over two storeys.
The Body Shop has a rich culture of producing high-quality products along with high morals – the brand prides themselves on their products never being tested on animals or exploiting anyone involved in the production process. The brands products are made with ethically sourced and naturally-based ingredients from around the world, a collection of which will be available in the new Barcelona store.
With a prime location on Pelayo Street, an iconic and popular location for shoppers in Barcelona, The Body Shop continues to expand and opens their tenth store in the Spanish city. The new store will also be the first in Spain to incorporate the brands new store concept, called ‘Workshop’ which focuses on the customer experience and exhibits the company’s activist values that have defined the brand since its inception.
“This new store concept marks a return to our roots of activism. We want our clients to get down to work and join us to get to know our products first hand and collaborate in campaigns that promote equality,” commented Antonio Rodriguez de la Paz, General Manager Iberia, The Body Shop.
