The iconic brand has closed its first week at Northern Ireland’s premier designer outlet recording its best opening day sales performance to date for any pop-up.
The 1075 sq. ft. luxury store has exceeded all trading expectations since opening its doors at The Boulevard, Banbridge.
Molton Brown is the tenth new retailer to set its sights on the designer outlet in the last 12 months. It joins the likes of Joules, Levi’s, and Crew Clothing, all recent additions to The Boulevard as well as the scheme’s long-established brands such as Nike, Adidas, Jack Wills, Timberland and GAP.
Chris Nelmes, Retail Director at The Boulevard commented: “Since reopening back in June, trading conditions have been absolutely standout with footfall up 15 per cent and many retailers enjoying a bigger total turnover per annum compared to 2019 – which is nothing short of astonishing given they were closed for almost a quarter of the year. Molton Brown is an iconic brand that we know complements our existing tenant base and matches perfectly with our shopper demographic. It will be a great addition to the scheme in the run up to Christmas”
Steve Clark, Retail Director, at Molton Brown said: “Opening day at The Boulevard exceeded all expectations and we’re very impressed with the overall look and feel of the scheme and delighted with the appetite for the brand from NI consumers. For a pop-up to perform so well cements our decision to open and we look forward to the next few months here.”
