Located in the Cascades Shopping Centre in Portsmouth, the new multi-brand store destination is hailed to open on Saturday October 31.
Occupying a space of 51,000sq ft, the new store has been descried as a ‘game-changer’ for the group, and will feature the groups Sports Direct, USC, Evans and Game brands all under one roof. Frasers Group Head of Elevation, Michael Murray commented: “We are really proud to open a new retail destination in Portsmouth. Our next-generation stores offer customers the biggest brands in sportswear, sports equipment and fashion, all under one roof.”
The Portsmouth multi-brand store will be the first location to feature Sport’s Directs new mannequins that highlight inclusivity, while a sustainability feature wall will showcase the brands current eco-friendly products. Customers can shop a number of brands that include Nike, Adidas, Under Armour and Asics and the unit will also include dedicated sections for running, football and other outdoor activities.
Offering a sense of retail innovation, the multi-store will also house a Belong Gaming Arena. A 24 seat e-sports arena dedicated to competitive gamers.
