The new partnership will see the launch of a dedicated Hydrow experience on Fabletics.com and Hydrow pop-up spaces in a select number of Fabletics stores.
Fabletics intend to create clothing that inspires their customers to stay active and this latest partnership with Hydrow will see the activewear brand continue on this mission. Rowing machine Hydrow works in a similar way to Peloton and offers live and on-demand athlete-led workouts.
The partnership will see the launch of a dedicated Hydrow experience on Fabletics.com and Hydrow pop-up spaces in a select number of Fabletics stores. The pop-up stores will allow customers the opportunity to trial the Hydrow rowing machine with Fabletics members able to purchase the Hydrow at a special price. Hydrow will also create unique content for Fabletics’ members to keep their mission of inspiring their customers to remain active firmly at the forefront of their business activity.
Adam Goldenberg, Co-Founder and Co-CEO of TechStyle Fashion Group, parent company of Fabletics, commented: “We know that 73 per cent of our two million VIP members are working out more than three times per week, and that they love trying something new. With Hydrow, we are bringing them the best workout they can get in 20 minutes – demonstrably more effective than cycling or running.”
